Since the establishment of Xiatu & Beautification Company in 1987, it has always adhered to the principle of establishing the enterprise with quality and driving development through innovation. With a forward-looking strategic vision, the company has been led to become one of the drafters of the national standard "GB18584-2001 Limits of Hazardous Substances in Wooden Furniture", and has been honored with multiple industry awards such as "Director Enterprise of China Furniture Association" and "Permanent Honorary President Unit of Shunde Furniture Association". Promote the comprehensive introduction of ISO quality, environment, occupational health and other management systems by enterprises, continuously enhance the capacity of intelligent manufacturing and green production, and keep Xiatu & Beautification in the leading position of China's furniture industry. Adhering to the concept of "win-win cooperation and creating the future together", we are committed to bringing "Made in China" to the international stage.

Having been deeply engaged in furniture design and manufacturing technology for over two decades, we focus on systematic product innovation in fields such as hotels, offices, medical care and elderly care, and education. Leading the research on material environmental protection technology and ergonomics, highly integrating international design language with practical processes, and continuously building the core technological barriers of the enterprise. We strictly implement national standards and green certification norms, and ensure the performance, safety and aesthetic expression of each product with a rigorous and scientific R&D system, promoting Xiatu & Beautification to maintain strong competitiveness in the high-end engineering and customization fields.

With rich experience in industry strategic promotion and project management, I am fully capable of coordinating domestic market layout and brand development. Guided by customer demands, we have built an efficient and collaborative marketing network and A professional after-sales system, which has helped the enterprise win the honors of "Contract-abiding and Creditworthy" and A-level tax-paying enterprise for many consecutive years. Deeply connect with core channels such as hotel groups, government agencies and the education system, provide customers with integrated high-quality solutions, and continuously consolidate Xiatu & Meihua's leading reputation in China's high-end furniture market.

Responsible for coordinating international business development and global brand promotion, and facilitating the company's qualification as a registered supplier with the United Nations as early as 2006. Well-versed in international project cooperation norms and cross-cultural business communication, we expand our overseas market territory with a steady strategy, establish long-term mutual trust relationships with engineering partners from multiple countries, and continuously enhance the brand's influence in the global hotel facilities and engineering furniture fields. Lead the enterprise towards a development stage of higher quality and stronger competitiveness with an international perspective.